IDMAonline.com
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Website
A new kind of educational experience, the Institute of Digital Media Arts combines social networking and online training. We're not talking videos to download; try real-time web conferencing and 24/7 support. It's a pretty cool concept we loved designing for. And with free reign, we started by revamping the site map to better engage new users then designed everything from images, color palette and typography to style sheets, messaging and copywriting, of course.
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Online ads
IDMA's partnership with MhZ Networks means student work is eligible for broadcast while IDMA is given great exposure to a huge audience. For those people to get the connection from ad to site, we created a series of banner ads using the message, colors and typography from the website.
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Advertorial writing
While we think of ourselves as designers first, a lot of our process starts with words, which naturally progresses into using those words, phrases and headlines on our sketches. Since it has always been accepted, IDMA asked us to try our hand at a full advertorial to introduce the website to the world. Beginning with a little research and our knowledge of the site and concept, we did a few interviews, came up with a few headline ideas and sent it out into the world!